2014 Activity Plan/Extending Reach

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Lead member of staff

Daria Cybulska

Indicative budget amount


Description and overall rationale

We seek to target groups and individuals normally under-represented in our community, by supporting outreach projects aimed at increasing participation in the Wikimedia movement (especially amongst women, or involving any minority ethnic, LGBT, linguistic or other community in the UK). We are working with our community to find opportunities to increase participation from the relevant groups, and improve the content in the under-represented areas on Wikimedia projects. This is done through outreach activities, partnerships with particular outreach institutions, on-wiki initiatives (such as Wiki Loves Monuments). These activities have parallel aims of improving content and attracting more participation from the target groups.

Additionally, we are working with scientists, scholars, learned societies and funders to help experts improve targeted content areas of Wikipedia and its sister projects, bringing that expertise to the widest possible public, in the stream of work called Expert Outreach. Many scholarly societies are, like Wikimedia UK, registered charities whose mission includes informing and educating the general public. These common goals are advanced with internal training events, publications and public events. This work complements WMUK's partnerships with GLAMs and Education sector.

For 2013 programme, please see here.

For the report of the Gender Gap project delivered by Roberta Wedge in Q3-4 of 2014, see here.

Timelines - i.e. what happens quarter by quarter

Throughout year, with the focus on particular events in the calendar - e.g. Women's History Month (Q1), Black History Month (Q3).

Success criteria and Metrics - overall and quarter by quarter breakdown if relevant
  • There continues to be insufficient take-up.
  • We fail to reach the identified groups.
  • Our capacity is too limited to deliver the projects needed.